![]() If this article has already taken you to the product page, this is your warning, be prepared! I was being served a clever video ad, with the Google shopping placement underneath. Manta Sleep are going for the absolutely overwhelming, totally relentless yet incredibly well executed YouTube remarketing approach. Deal with it.īut how do you increase your percentage of buyers? Most people are not going to buy from you, it’s a fact. Why do you think we’re overjoyed with conversion rates of 3-4%? It’s because you just can’t be for everyone. Some people are tighter with their cash, some people just aren’t trying to improve their sleep… You can have the best products and pages in the world, NOT EVERYBODY IS GOING TO BUY IT. Click on this, read the page with keep your marketing hat on, and take extensive notes.Īs great as the product page is, I didn’t checkout straight away. This is a seriously outstanding product page for eCommerce. This product page is so good, I automatically feel like I’m looking at one of the best sleep masks in the world here.Īfter my first visit, I know I’m probably going to try it, but just wanted to hold off for now.Īs we scroll down the product page, we see some more glorious examples of good copywriting and seamless user experience. I land on a product page, and I can take in all of this information in 5-10 seconds, subconsciously.
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